Ethnica Design








Company : Ethnica Hasta Rupa

Established : 2015

Office Address : Jl. Nico, Lariang Bangi, Kec. Makassar, Kota Makassar, Sulawesi Selatan 90151


Ethnica Design is a micro-design studio based in Makassar, Indonesia, founded by Rahmat Zulfikar, M.Ds. in 2015. We specialize in brand design and produce a variety of deliverables including graphics, illustrations, websites, events, audio-visual content, and much more. Ethnica is dedicated to fostering a collaborative atmosphere by working with talented individuals from various fields, blending design, art, psychology, and socio-cultural aspects. Our work is organized into three primary service units: Design, Audio Visual, and Art & Design Management, all propelled by a design-focused approach.


Our mission is to create meaningful and impactful experiences that resonate deeply with our clients and their audiences. Our services are organized into three primary units: Design, Audio Visual, and Art & Design Management, all driven by a design-centric philosophy. By integrating diverse perspectives and expertise, we strive to push the boundaries of creativity and innovation, ensuring that each project reflects the unique identity and vision of the brands we work with. Whether it's crafting a compelling visual narrative or orchestrating a memorable event, Ethnica Design is committed to excellence and authenticity, making us a trusted partner in the ever-evolving world of design and culture.







Ethnica Design is a micro design studio based in Makassar, Indonesia. We focus on designing the brand particularly and also design graphics, illustrations, websites, events, audio visuals, and everything in-between. Ethnica works to form a collective environment through collaboration with creative and talented individuals from various disciplines to manifesting the idea in combining design, art, psychology, and socio-cultural. Ethnica has three key service units are Design, Audio Visual and Art & Design Management-based design mindset.


Ethnica Design is a micro design studio based in Makassar, Indonesia. We focus on designing the brand particularly and also design graphics, illustrations, websites, events, audio visuals, and everything in-between. Ethnica works to form a collective environment through collaboration with creative and talented individuals from various disciplines to manifesting the idea in combining design, art, psychology, and socio-cultural. Ethnica has three key service units are Design, Audio Visual and Art & Design Management-based design mindset.


Ethnica Design is a micro design studio based in Makassar, Indonesia. We focus on designing the brand particularly and also design graphics, illustrations, websites, events, audio visuals, and everything in-between. Ethnica works to form a collective environment through collaboration with creative and talented individuals from various disciplines to manifesting the idea in combining design, art, psychology, and socio-cultural. Ethnica has three key service units are Design, Audio Visual and Art & Design Management-based design mindset.

Works


Design Direction | Identity Design | Website | Graphic Design | Illustration | Exhibition | Event Design | Instalation | Print | Packaging | Books & Editorial | Photography | Typography | Environmental | Pictogram | Wayfinding | Environmental | Social Media | UI Design | Event.






Ethnica Design is a micro design studio based in Makassar, Indonesia. We focus on designing the brand particularly and also design graphics, illustrations, websites, events, audio visuals, and everything in-between. Ethnica works to form a collective environment through collaboration with creative and talented individuals from various disciplines to manifesting the idea in combining design, art, psychology, and socio-cultural. Ethnica has three key service units are Design, Audio Visual and Art & Design Management-based design mindset.


Ethnica Design is a micro design studio based in Makassar, Indonesia. We focus on designing the brand particularly and also design graphics, illustrations, websites, events, audio visuals, and everything in-between. Ethnica works to form a collective environment through collaboration with creative and talented individuals from various disciplines to manifesting the idea in combining design, art, psychology, and socio-cultural. Ethnica has three key service units are Design, Audio Visual and Art & Design Management-based design mindset.


Ethnica Design is a micro design studio based in Makassar, Indonesia. We focus on designing the brand particularly and also design graphics, illustrations, websites, events, audio visuals, and everything in-between. Ethnica works to form a collective environment through collaboration with creative and talented individuals from various disciplines to manifesting the idea in combining design, art, psychology, and socio-cultural. Ethnica has three key service units are Design, Audio Visual and Art & Design Management-based design mindset.



Service


Our services are guided by intentional thinking and conscious creation—where aesthetics, ethics, and meaning shape every process and outcome. We approach each project as a balance between vision, responsibility, and thoughtful execution.


Ethnica Design

Ethnica Design provides comprehensive design solutions grounded in research, strategy, and conceptual clarity. We begin with deep exploration through consultation and analysis, developing ideas into purposeful and functional design outcomes. Our approach integrates creativity with practicality—ensuring that each solution is not only visually compelling but also relevant, meaningful, and responsible within its context. From concept to realization, we focus on delivering design that creates lasting value.


Ethnica Art & Design Management

Ethnica Art & Design Management focuses on the professional direction and management of art- and design-based projects, including events, exhibitions, and collaborative initiatives. We work closely with artists and artisans to align creative visions and ensure cohesive execution. Beyond management, we curate works with cultural and social significance, fostering collaboration and supporting the growth of the creative ecosystem. Our goal is to create meaningful experiences that inspire, connect, and elevate creative practice.


Ethnica Picture

Ethnica Picture develops intellectual property in the form of visual assets and moving imagery. We create and manage video-based projects that communicate ideas through strong visual storytelling. By combining conceptual thinking with technical execution, we transform narratives into engaging visual experiences while maintaining full responsibility for the creative and production process.



Media


Whiteboard Journal | The Jakarta Post | Pmancars.com | Popharini



Member of






Ethnica Design is a micro design studio based in Makassar, Indonesia. We focus on designing the brand particularly and also design graphics, illustrations, websites, events, audio visuals, and everything in-between. Ethnica works to form a collective environment through collaboration with creative and talented individuals from various disciplines to manifesting the idea in combining design, art, psychology, and socio-cultural. Ethnica has three key service units are Design, Audio Visual and Art & Design Management-based design mindset.


Ethnica Design is a micro design studio based in Makassar, Indonesia. We focus on designing the brand particularly and also design graphics, illustrations, websites, events, audio visuals, and everything in-between. Ethnica works to form a collective environment through collaboration with creative and talented individuals from various disciplines to manifesting the idea in combining design, art, psychology, and socio-cultural. Ethnica has three key service units are Design, Audio Visual and Art & Design Management-based design mindset.


Ethnica Design is a micro design studio based in Makassar, Indonesia. We focus on designing the brand particularly and also design graphics, illustrations, websites, events, audio visuals, and everything in-between. Ethnica works to form a collective environment through collaboration with creative and talented individuals from various disciplines to manifesting the idea in combining design, art, psychology, and socio-cultural. Ethnica has three key service units are Design, Audio Visual and Art & Design Management-based design mindset.

©️ Ethnica Design. All Rights Reserved





Our Value


Estetika - The Spirit of Meaningful Form

Aesthetics is our response to the continuous evolution of civilization. It represents a pursuit of insight, innovation, and transformation toward what is more meaningful, relevant, and refined. We see aesthetics as an integrated way of perceiving the world—considering every perspective, context, and possibility. Art, in this sense, is not merely an outcome but an essential process of exploration and creation. Through this process, design becomes a medium to articulate fundamental ideas, transforming vision into form with clarity, intention, and cultural awareness. Aesthetics shapes how we see. It defines how ideas take form.


Etika - The Foundation of Responsibility

Ethics guides our awareness of the relationship between human beings, their environment, and the systems they inhabit. It reflects a commitment to designing with responsibility, integrity, and respect.

Rather than acting solely on intuition or personal preference, we recognize the importance of boundaries and principles as the basis for thoughtful creation. These values establish harmony and balance—ensuring that each design contributes positively to its context and serves a meaningful purpose. Ethics shapes how we act. It ensures that design remains responsible and intentional.


Ethnica — The Paradigm of Conscious Creation

Ethnica is our foundational mindset—a paradigm rooted in belief, intention, and deliberate design. It affirms that every creation begins with awareness and is shaped through deep understanding. Our process emphasizes holistic and substantive exploration: empathizing, observing, engaging, immersing, defining, and ideating. Each stage informs the next, forming an interconnected process that integrates insight into a unified expression. Through Ethnica, design becomes more than a solution—it becomes a reflection of purpose, depth, and interconnected meaning.Ethnica shapes how we think. It defines the essence of our creative process.







Representative


Rahmat Zulfikar, S.Ds., M.Ds. is an interdisciplinary designer, creative leader, and educator whose work integrates conceptual rigor with cultural insight. His practice approaches design as both a strategic discipline and a process of understanding—where aesthetics, ethics, and conscious thinking shape meaningful and responsible outcomes.


Born in Makassar, he studied at STSRD VISI Yogyakarta and earned a Master’s degree in Design from ITB - Institut Teknologi Bandung. Since founding Ethnica Design in 2015, he has led interdisciplinary projects that balance conceptual depth, cultural awareness, and refined execution. Alongside his professional practice, he is a lecturer in Visual Communication Design at Universitas Ciputra and serves as Chairman of Asosiasi Desainer Grafis Indonesia (ADGI) Makassar Chapter, contributing to the advancement of design education and the creative ecosystem.


Rahmat positions design as a form of cultural intelligence and strategic innovation—transforming complex ideas into meaningful experiences while advancing responsible and purposeful creative practice.



Team


Rahmat Zulfikar (Design Principals), Rosiana Izzul Azmi (Commissioner), Alief Dzulkarnain (Commissioner), Vanessa Wijaya (Creative Director), Keysha Annaila (Project Manager), Andi Masrur Hasba (Senior Graphic Designer).


Intern Team

Gacia Grace Tamu'u (Graphic Design), Muhammad Hilmy Syukran (Graphic Design), Kirby Gomez (Graphic Design), Bianca Carol Merentek (Photo & Videographer), Danny Tri Pongbubun (Motion Graphic), Aqilah Khairunnisa (Graphic Design), Clarice Cathrine Go (Graphic Design), Muhammad Yuswane Aulia (System Design).



Award


2016 - Pinasthika Award - 16 | Bronze - Urban Idea


2019 - Lokarancang Identitas Brand Pariwisata Sulawesi Selatan | Winner


2015 - Indonesia Vegetarian Society | Runner Up



Jury


2021 - Lokarancang - Brand Identity | Pare pare

2024 - Toyota Agya Stylixtivity

2025 - Visual Identity HUT 418 Kota Makassar



Exhibition


2020 - Thirty Context | a Music Exhibition

2021 - Bandung Design Biennale

2024 - ADGI Design Week | Grafis '24 | Katalis